Monthly Archives: March 2014


A petition, whether on paper or online, is a tool with particular uses.

You need to know what you want to accomplish before you decide if a petition is the right tool or not.

If you want to influence the passage or failure of a particular bill or piece of legislation, a petition is not the right tool. Rather, you should focus your efforts on visiting with your elected officials. Using a petition for this goal is waste of time and effort.

If you want to generate interest and identify like-minded people, a petition is a good tool. Be aware that if you sign a petition, in all likelihood your email and other information will be collected (the industry term is “harvested”) and you will be contacted later. If you have privacy concerns, find out the petition organizer’s privacy policy before signing anything.



Bonus tips: if you organize a petition, aim it at the people who can do something about the problem. For example, don’t petition the White House if your concern is at the state legislative level. Also, if you are not a constituent, the impact of your petition will probably be reduced.

3/9/14: Our SXSW Panel

UPDATE: Our panel was named one of five standout sessions by Engage, whose Patrick Ruffini described it as “a *really good* no-BS guide to winning political social media wars.See me speak at South by Southwest Interactive

Last reminder, I promise: our South by Southwest panel, “The Unruly Mob would Like to Comment,” is Sunday, March 9, 2014, at 12:30 PM in room 10AB of the Austin Convention Center. Conference registration is required, and I do not believe the session will be livestreamed. We will be talking about the social media tactics that worked and the ones that didn’t work when the Texas Legislature’s consideration of abortion legislation grabbed the world’s attention.

Key websites:


Interview: Granicus’ Matt Hall

Granicus logo

Interview with Matthew Hall, Product Manager/Senior Community Manager for Granicus

Many governments are now developing or purchasing software to enhance the ability of citizens to learn and comment on what government is doing. This ability is known generically as citizen engagement. Companies in this space include MindMixer, Accela, SeeClickFix, and Granicus.

According to Crunchbase, Granicus, Inc. was founded in 1999 and is headquartered in San Francisco, California. It is an award-winning cloud computing provider for government whose industry leading solutions are designed to boost government transparency, efficiency, and citizen participation. Leveraging its cloud platform and product suites, public agencies can establish meaningful connections with citizens while reducing operational costs.

Matthew Hall is the Product and Community Manager for Granicus’ Citizen Participation tools. He describes his job as creating an efficiency for government and making it more transparent by digitizing and automating. As never before, citizens can now watch and download government. Hall says that Granicus has over 1000 clients at all government levels in the US and Canada, ranging from a town of 20,000 to the US Senate. Hall, whose focus is on helping governments engage citizens online and is proud of — where people enter free form comments that go to city staff, with questions that change over time — and similar projects all over the US & Canada, sat down with me in February 2014.
Speak Up Austin banner

ARE A LOT OF GOVERNMENTS WADING IN TO THIS AREA? Yes, in a number of areas — livestreaming, posting agendas, meeting-related. More and more, it’s becoming something the public expects. We’re seeing it in our metrics — Granicus has millions of unique visitors per year. Tens of thousands of city staff access it.

WHAT ARE THE BARRIERS TO GOVERNMENTS PROVIDING THIS SERVICE? During the recession, there was pressure on governments to scale back noncritical services. More recently, we have seen that budgets for citizen engagement and transparency are growing. Citizen engagement today is about where livestreaming was ten years ago.

HOW CAN PEOPLE BE CONFIDENT THEY ARE BEING HEARD?  There are examples of successful efforts. Austin bike share started as a comment, others commented on it, the city noticed and kept the thread updated and the conversation going. The public had tremendous input into the locations and even picked the color by voting online. This would previously have been handled through a closed email loop.

HOW DO YOU MEASURE CIVIC ENGAGEMENT? Measures for activity and results are still mostly quantitative. Measures such as how many people are reached, how many interact. Qualitative measures such as how good the comments are may be a while. Measures need to take into account the many channels governments use, typically including Facebook and Twitter, in concert with contests and other approaches.

WHAT ABOUT THOSE WHO ABUSE THE ABILITY TO COMMENT? Open systems — systems that allow unlimited comments from individuals or enable people to participate without limit leave themselves open for abuse. Systems that promise a result based on voting can fall victim to abuse [Austin has had some experience in this department].  Granicus has an e-comment system that lets citizens have one comment per agenda item per user.

WHAT DO YOU SEE COMING NEXT? The direction is toward having people use their real names and vote on actual ballot initiatives, not just upvoting and downvoting. There are new developments in terms and conditions, and they are not necessarily getting more elaborate. Canada has new legal approaches for how citizen data is collected, who can see it. We are already seeing more use cases for having citizens vote online but we are also seeing more concern about what’s done with the data — not necessarily how they voted, but when they voted, what device they used, other data that can be mined. The move towards mobile devices will accelerate. iPads are cheap and make good voting systems, and effort is going in to building that capability. In the future we are likely to see e-comments become a formal part of the record. We will see new ways to open up processes and have citizens give input earlier in the process. Participatory budgeting is growing around the world and here in the United States right now. Gamification, like reputation management and reputation ranking, makes sense and has a growing role – not just assigning points but rewarding active, helpful contributors.

TELL US ABOUT YOURSELF. I’ve been at Granicus for seven or eight months. Before that I worked for civic technology startups including Aunt Bertha, Neighborland, Code for America/Code for America Commons, and OpenPlans. The industry for civic engagement has really grown up. Code for America fostered some startups – over 200 applied to the startup program while I was there. Now you have Tumml, 1776dc, and other startup incubators and groups like Unreasonable. I studied political science but nothing really prepared me for this career.  What I really like about it is the opportunity to develop theories on how people can interact with government, and being able to test those theories in the real world.

WHAT ADVICE DO YOU HAVE FOR PEOPLE WANTING IN TO THIS INDUSTRY? There is a lot of opportunity right now for people who have worked for consumer goods companies who want to work in the civic/good works realm and make money. Not everyone makes money, though. There are lots of startups out there; find people working to improve things in government and nonprofits, and ask them questions. Figure out how you can help. The less you make it a lecture about your own ideas of how things should work and the more you contribute to the team effort, the more successful you will be.

ANY CLOSING THOUGHTS? Citizen engagement has had amazing growth in a few years. As one example you see civic hackathons in multiple places. A lot of new startups and ideas adds excitement but the effectiveness of what you build is paramount — are you helping more people faster?


TGSMA: Social Media Tips from TDA

The Texas Government Social Media Alliance, organized through a LinkedIn membership group, provides a platform for Texas government communication professionals to share best practices and collaborate on issues relating to social media.Texas Government Social Media Alliance logo

The Texas Department of Agriculture, in addition to its main web presence, communicates through several channels, including Facebook, Flickr, Twitter, YouTube, and an RSS feed. A blog is included on the main website that replaces an earlier effort.

On February 28, 2014, TGSMA met and heard from social media experts at the Texas Department of Agriculture — Lindsey Pope, Rachael Pierce, and Earl Lundquist — how they create, organize, and disseminate content. Highlights of their presentation:

Their social media team meets regularly to brainstorm and plan. Brainstorming includes a review of what the agency is currently emphasizing, what’s happening of interest to the agency’s consumers, and other items of interest, with a conscious effort to keep the subjects covered diverse and timely. Ideas are then vetted for relevance and interest, as well as how they may fit into timelines for larger projects. A strategy is developed to coordinate and maximize the reach and value.

What are some reasons the agency would post a given item?

  • Inform the public about what the agency does and why
  • Spread the word about specific programs
  • Focus the conversation on timely items
  • Continue a useful conversation
  • Provide information that is valuable to a broad audience

The speakers told us that they see three main types of people in the social media audience:

  • Seekers. These are people who are searching for information on specific topics
  • Amplifiers. These are people who have an area or areas of specific interest and like to aggregate information to share with a wider audience
  • Joiners. These are people who have found value in the agency’s offerings and subscribe, like, or follow on their channels of choice.

The challenge is to provide content types that are of value to each of these users. TDA’s range of content types includes:

  • Press releases, videos, photos, blog posts
  • One-off items, recurring (e.g. monthly columns), stories
  • Items for professionals, industry, and consumers
  • Humorous and historical/nostalgic items
  • Agency created items that have not seen wide distribution
An example of a TDA Facebook posting:

Key takeaways:

  1. build a post around a theme or interest, not an individual, and
  2. take full advantage of metrics.