This is an excellent, quick how-to guide for elected officials on using social media to connect with constituents, from the official’s perspective. “Conversations & Constituents: Using Social Media to Engage and Influence” was given by Maura Devine of Kivvit to the National Conference of State Legislatures‘ Legislative Summit, August 2016, and is also online at https://comm.ncsl.org/productfiles/83386540/Social_Media_MD.pdf.
For presentation to first-time social media users at TTI.
- Join the Conversation
- Boost the TTI signal
- Pass along that report, website, article
- Choose the platform(s) that suit you
- Share a current event with others
- Make the world a better place
Texas A&M University System and Institution Social Media Guidance
- Social Media Tools for Official State Business: http://www.tamus.edu/marcomm/socialmedia/
- TTI Social Media Channels http://tti.tamu.edu/social/
- Using Social Media to Tell the TTI Story http://tti.tamu.edu/2013/04/01/using-social-media-to-tell-the-tti-story/
- Social Media Policies http://marcomm.tamu.edu/toolkit/social/policies.html
- Employee Use and Engagement Guidelines http://www.tamus.edu/marcomm/socialmedia/employee-guidelines/
- Note to System employees using their own personal social media sites: Make it clear that the views expressed are yours. Recognize that effective social engagement depends upon transparency. Your honesty —or dishonesty — will be quickly noticed in the social media environment, and your credibility — and that of the A&M System and or University — will be at stake. If you have a vested interest in something you are discussing, be the first to point it out. Write in the first person, and if you maintain a personal blog or website and write opinion pieces about the A&M System or its entities, use a disclaimer, such as “The postings on this site are my own and don’t necessarily represent the positions, strategies or opinions of The Texas A&M University System or its entities.”
- Aggie Code of Honor http://student-rules.tamu.edu/aggiecode
Anatomy of a Tweet
— Steven Polunsky (@StevenPolunsky) October 13, 2015
- Give information. Buses are available.
- Include a picture or image (important).
- Put a face in it (with their permission).
- Evoke with locational or seasonal cues (e.g. Rudder Tower).
- Include relevant Twitter accounts (@TxDOT).
- Include subject matter, event, affinity hashtags (should have used #ShortCourse). For further reading: The History and Power of the Hashtag – How Twitter and #Politics Mix (County.org) http://county.org/magazine/features/Pages/2015Jan/The-History-and-Power-of-the-Hashtag.aspx
— Steven Polunsky (@StevenPolunsky) October 17, 2015
- Learn the basics of How To Twitter, and take care with what you do (see Gov. Markell of Delaware tweet).
- You can automate having different avatars for work hours and non-work hours. Work hours: https://ifttt.com/recipes/43907-working-avatar Non-work hours: https://ifttt.com/recipes/43906-afterwork-avatar
- Some good examples of mixing transportation professional and personal: https://twitter.com/luriramos, https://twitter.com/diannetordillo, https://twitter.com/BernieFette, https://twitter.com/gregpgriffin, https://twitter.com/atiyyashaw
- Tips for LinkedIn posts: http://okdork.com/2014/09/09/linkedin-publishing-success/
- Most Viewed at TTI
- Be careful who you link/friend/…
- Deez Nutz story on Medium
- Tips for Medium posts: https://medium.com/help-center/writing-128f049a7ad
- How to get your first 1,000 followers on every major social network (Medium): https://medium.com/social-media-tips/how-to-get-your-first-1-000-followers-on-every-major-social-network-ffdb912ffda5
- How to write the perfect blog post (Sweetfish Media): http://www.sweetfishmedia.com/blog-post-checklist/
- 60+ Awesome, Free Tools for Modern Storytellers (Medium): https://medium.com/thoughts-on-media/60-awesome-free-tools-for-modern-storytellers-5c8664f00427
- 74 Sites with free stock photos (Canva): https://designschool.canva.com/blog/free-stock-photos/
- Deez Nutz story on Buzzfeed
- Social Media behavior is like Comedy Improv (hat tip to Jamison Day, who takes his life in his hands every time he runs this crisis simulation) Facebook – don’t believe everything you read there
More about platforms
- The Ideal Length of Everything Online (Adweek): http://www.adweek.com/adfreak/infographic-ideal-length-everything-online-tweets-youtube-videos-160972 See also https://www.spredfast.com/social-media-strategies/social-network-sizing-guide
- Promoting your writing https://medium.com/social-media-tips/how-to-promote-every-piece-of-content-you-create-in-less-than-an-hour-a-day-705873c9902f
Judgement: Use It
- How One Stupid Tweet Blew Up Justine Sacco’s Life http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html
- A Lawyer’s Guide to Avoiding Twibel (Adweek/Social TImes): http://www.adweek.com/socialtimes/tweet-carefully-lawyers-guide-avoiding-twibel/206767
For more information
- Social Media 101 (Texas A&M AgriLife Extension): http://www.slideshare.net/aggie94amy/general-social-media-21265818