For presentation to first-time social media users at TTI.

Why social media?

Join the Conversation
Boost the TTI signal
Pass along that report, website, article
Choose the platform(s) that suit you
Share a current event with others
Make the world a better place

Texas A&M University System and Institution Social Media Guidance

Business Use

Social Media Tools for Official State Business: http://www.tamus.edu/marcomm/socialmedia/
TTI Social Media Channels http://tti.tamu.edu/social/
Using Social Media to Tell the TTI Story http://tti.tamu.edu/2013/04/01/using-social-media-to-tell-the-tti-story/
Social Media Policies http://marcomm.tamu.edu/toolkit/social/policies.html

Personal Use

Employee Use and Engagement Guidelines http://www.tamus.edu/marcomm/socialmedia/employee-guidelines/
- Note to System employees using their own personal social media sites: Make it clear that the views expressed are yours. Recognize that effective social engagement depends upon transparency. Your honesty —or dishonesty — will be quickly noticed in the social media environment, and your credibility — and that of the A&M System and or University — will be at stake. If you have a vested interest in something you are discussing, be the first to point it out. Write in the first person, and if you maintain a personal blog or website and write opinion pieces about the A&M System or its entities, use a disclaimer, such as “The postings on this site are my own and don’t necessarily represent the positions, strategies or opinions of The Texas A&M University System or its entities.”
Aggie Code of Honor http://student-rules.tamu.edu/aggiecode

Anatomy of a Tweet

If you are at @TxDOT Short Course, @LMiller1113 has your bus ready pic.twitter.com/pB5otXeP77

— Steven Polunsky (@StevenPolunsky) October 13, 2015

Give information. Buses are available.
Include a picture or image (important).
Put a face in it (with their permission).
Evoke with locational or seasonal cues (e.g. Rudder Tower).
Include relevant Twitter accounts (@TxDOT).
Include subject matter, event, affinity hashtags (should have used #ShortCourse). For further reading: The History and Power of the Hashtag – How Twitter and #Politics Mix (County.org) http://county.org/magazine/features/Pages/2015Jan/The-History-and-Power-of-the-Hashtag.aspx

Data from @TTI mentioned in @alanarocha‘s #TTF panel. Our #TxLege transpo testimony and more at https://t.co/n1dhphdlZk

— Steven Polunsky (@StevenPolunsky) October 17, 2015

Learn the basics of How To Twitter, and take care with what you do (see Gov. Markell of Delaware tweet).
You can automate having different avatars for work hours and non-work hours. Work hours: https://ifttt.com/recipes/43907-working-avatar Non-work hours: https://ifttt.com/recipes/43906-afterwork-avatar
Some good examples of mixing transportation professional and personal: https://twitter.com/luriramos, https://twitter.com/diannetordillo, https://twitter.com/BernieFette, https://twitter.com/gregpgriffin, https://twitter.com/atiyyashaw

Tips for LinkedIn posts: http://okdork.com/2014/09/09/linkedin-publishing-success/
Most Viewed at TTI
Be careful who you link/friend/…

LinkedIn003

Other pitfalls

Instagram

Medium

Deez Nutz story on Medium
Tips for Medium posts: https://medium.com/help-center/writing-128f049a7ad
How to get your first 1,000 followers on every major social network (Medium): https://medium.com/social-media-tips/how-to-get-your-first-1-000-followers-on-every-major-social-network-ffdb912ffda5
How to write the perfect blog post (Sweetfish Media): http://www.sweetfishmedia.com/blog-post-checklist/
60+ Awesome, Free Tools for Modern Storytellers (Medium): https://medium.com/thoughts-on-media/60-awesome-free-tools-for-modern-storytellers-5c8664f00427
74 Sites with free stock photos (Canva): https://designschool.canva.com/blog/free-stock-photos/

Buzzfeed

Deez Nutz story on Buzzfeed
Social Media behavior is like Comedy Improv (hat tip to Jamison Day, who takes his life in his hands every time he runs this crisis simulation) Facebook – don’t believe everything you read there